Wine Branding – China

From the marketing point of view its not just the label. Its the whole atmosphere around it. Its a craftmanship that needs to go down and deep into the roots of the target group’s wine drinking genes, and have to understand what would be the right brand atmosphere where joyfull consumption would take place reoccurringly.. So wine branding is our latest pession, the one that rolls over continents… Forexample: a Russian investor purchases Hungarian wine, to deliver it to Shanghai. Well, we do have russian speaking member, we know hungarian wines, and we had a trainee in Shanghai in the same time. It was a lovely project.

Achivements of the project:

• Moodboards
• Research in China
• Brand label design
• Social media overview
• Copywrigting, content marketing
• Website development
• Accessory suggestions
• Event Design
• “How to drink wine” courses