Coordinated the media buying created the ads and the endless versions of the billboards :)
Our client BDK is responsible for most of the streetlights maintenance in Budapest. We approached them with an idea to produce a mobile APP that would be downloadable by every citizen, and by GEOcoordinates and a photograph it would report the problem more precisely than a usual phonecall… So we created the app, for IOS, ANDroid, and Windows phone – mobileweb version, than connected the app with an interface that displays all the errors that has been reported, connected that with the actual IT system, than produced a TV commercial, Billboard, and 1/1 magazine ads and copywrighting, to let the people know that the app is a new way to help your self out of the dark streets. The app is still working, and we are developing new features to have status feedback for a user – let them see how far is the procedure real time.