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Taking a picture with an actual beauty contest winner of Hungary, and putting her on a Billboard

Marketing director Holecz Ildiko had the great idea to bring these iconic elements together:  new luxury building – at the “beach like shore” – jacht top – beauty queen. On top of this we used the headline like this: “Nevem Marina. Számom: 236…” Which is basically funny in two ways, first it seems like its the girl giving out her phone number on a billboard, second, the name of the apartments referred to the jacht port which sounds like a Girls name in Hungarian… It was so provocative, that we created media presence, without buying media.. it went viral no doubt. Sooo all together it was a great success, received tremendous amount of phone calls, that kept the 12 sales people busy for quite a few years…