Wine and China. Export wine to China. Buzzwords. But how to present them? How to make the wine you export a love brand?… We have some suggestions.
From the marketing point of view its not just the label. Its the whole atmosphere around it. Its a craftmanship that needs to go down and deep into the roots of the target group’s wine drinking genes, and have to understand what would be the right brand atmosphere where joyfull consumption would take place reoccurringly.. So wine branding is our latest pession, the one that rolls over continents… Forexample: a Russian investor purchases Hungarian wine, to deliver it to Shanghai. Well, we do have russian speaking member, we know hungarian wines, and we had a trainee in Shanghai in the same time. It was a lovely project.
Achivements of the project: