Take a moment to look behind the scenes, see the people of the campaign: approximately 20+ people created this advertisement, international atmosphere was granted. Members clients and the team has been educated, lived, and payed from Holland, France, Berlin – just to name a few.
Just a short story to take away: we have been asked to create a few “mugshots” of the trainers for the exclusive wellness club that has 3 time more than 3-5000 m2 buildings in the city of Budapest. Oxygen Wellness staff and Born put together a small brainstorming session, that resulted the owners of Oxygen to change their wish to put some A4 prints onto the inside walls of oxygen – but to go BIG on street billboards and citylight posters. Sometimes a creative concept with a good promise – could change the way budget is being managed trough the year. The copy on the Billboard is the following: “They are the trainers of your girlfriend – Just sayin’…”
Its loud. And unstoppable. You have been warned :)